SEO Brief Template

What it includes

Audience insights: Who's searching, what they actually need, and where they are in the buying journey.
Keyword integration prompts: Where to place primary and secondary keywords without sounding forced.
Header suggestions: H2s and H3s structured for both readability and search intent.
Internal link prompts: Recommended pages to link to based on topic clusters and user flow.
Structured first draft: A tight outline with key points extracted from your transcript, ready to expand or hand off.

When to use it

You have a keyword or topic in mind and need a brief that balances SEO and actual value.
You're turning a sales call, webinar, or internal discussion into a blog post or landing page.
You want to hand off a draft to a writer or VA with clear structure and direction already built in.

Example output structure

Working Title

How to build a content calendar that doesn't fall apart in week two

Primary Keyword

content calendar template

Audience Insight

Marketing managers at early-stage B2B companies who've tried content calendars before and abandoned them. They need something that accounts for shifting priorities, not just a static spreadsheet.

Suggested Headers

H2: Why most content calendars fail
H2: What a flexible content calendar actually looks like
H2: How to build one in under an hour
H3: Step 1 – Start with outcomes, not formats

Internal Link Prompts

Link to existing post on content distribution strategy
Link to case study showing quarterly content planning process

First Draft Extract

Most content calendars treat publishing like a factory line. But marketing doesn't work that way. Priorities shift. Launches move. A rigid calendar becomes a guilt tracker instead of a useful tool...

What it includes

When to use it

Example output structure

Working Title

See how the SEO Brief Template works